At Alida Activate—Fall '21, we celebrated the changemakers: those who are unafraid to push innovation, those who dream of what's next, and do what it takes to get there. We celebrated the champions of change, of extraordinary experience—those who are making a difference.
Check out all the inspiring sessions featuring Alida customers and TXM experts to get inspired, learn new strategies, and start creating extraordinary experiences.
Keynotes
TXM Innovation Use this Recipe to Improve CX and Drive ROIMain Stage
How Consumers Shape Brand Experience and Tips to Get it Right B2B + B2C: Delivering Better Experiences for Every Audience Advancing User-Centered Product Design Becoming Resilient Through Empathy: How to Proactively Adapt to Changing Consumer BehaviourInnovation Stage
How to Innovate: Customer Experiences with Seamless Journeys How to Innovate: Product Experiences with Agile Optimization How to Innovate: Brand Experiences that Drive Campaign Success How to Innovate: Employee Experiences that Retain Top TalentRiaz Raihan, Alida
Get an introduction to Total Experience Management (TXM) from Alida’s President, Product and Engineering, Riaz Raihan. Discover how TXM will take your experiences to the next level and get the inside scoop on Alida’s innovation agenda.
Maxie Schmidt, Forrester; Jason Baldree, Alida
Hear from Maxie Schmidt, VP Principal Analyst at Forrester, and gain insight into key ingredients to help you optimize and drive greater value from your Customer Experience program.
Jordan Gray, Regence Health; Kylie Moskevich, Westfield Insurance; David O'Malley, Alida
In this customer spotlight session, join Regence BlueCross BlueShield of Oregon and Westfield Insurance to find out what steps you can take to amplify your customer experience efforts at your organization.
Drew Ford, Mulesoft; Shilpa Swamy, Alida
In this customer spotlight session, hear from Mulesoft and uncover the key strategies that have helped them drive an extraordinary product experience.
Susan White Frazier, Wondrium; Kristin Dorsey, Alida
In this customer spotlight session, hear from Wondrium who will share key strategies that have enabled them to deliver extraordinary advancements in brand innovation.
Sarah Shain, Red Bull; Joetta Gobell, Dotdash; Karen Eisen, Alida
In this customer spotlight session, join our speakers from Red Bull and Byrdie to learn why empathy plays an integral role in the way companies interact with consumers and how your organization can leverage the power of empathy to proactively face shifts in the market.
Kyle Erickson, Alida; Akbar Bhanji, Alida
Capturing customer feedback at key moments is table stakes for delivering exceptional customer experiences—but companies struggle to make their data actionable. Join this session to uncover how to make your data actionable, ensure it’s going to the relevant stakeholders, and is being used to aggregate key pain points in the customer journey to make structural improvements. Learn how to do rapid testing and building in real time so that an issue with a customer yesterday will be fixed for a customer today. Discover the power of the insight community for finding ways to make structural improvements to enhance the overall customer journey.
Kyle Erickson, Alida; Akbar Bhanji, Alida
Product teams are expected to do more in less time—but can’t afford to miss the mark. Learn how to build a flexible, agile insights engine to increase time to development and overall product satisfaction by making customers a part of the process. See how leading product teams laser in and receive customer validation across key touchpoints in the product development cycle to launch faster and ensure they’re delivering products that customers will love.
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Kyle Erickson, Alida; Akbar Bhanji, Alida
With constantly increasing competition, marketers struggle to be heard above the noise. Learn how to increase marketing campaign effectiveness by working with customers to validate strategic decisions. Whether it’s A/B testing marketing messaging or understanding your prospects’ preferences and priorities, learn how to gather actionable insights and apply them to your marketing efforts. Join this session to see how customer insights can ensure you’re launching successful campaigns that generate increased lead conversion, prospect acquisition, NPS, and more.
Kyle Erickson, Alida; Akbar Bhanji, Alida
From on-boarding an employee to quarterly employee surveys, there’s a wealth of opportunities to listen to and learn from your employees. But you can’t just collect data for the sake of it, you must uncover insights that are actionable. Learn how to go beyond just sending out surveys and into recruiting a group of employees to iterate the overall employee journey at every touchpoint. This session will show you how to make structural improvements across the employee journey to ensure the employee experience is growing quarter after quarter—a necessity for acquiring and retaining top talent.